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In late 2004, to show films produced in Hollywood in a marathon, UKTV Gold temporarily changed its name to 'USTV Gold'. ITV3 currently has a higher viewer share, often put down to the fact that the terrestrial platform Freeview shows ITV3 but not Gold.

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The channels had always been the main rivals to Gold due to the direct mix of archive BBC and ITV programming.

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At approximately the same time, Granada-run archive channel Granada Plus closed to make way for ITV3. On 8 March 2004, the channel was rebranded as 'UKTV Gold' in line with the other channels in the UKTV network. UKTV Gold share of viewing BARB figures 1992–2007 In 2003 however, UK Gold 2 was rebranded and repositioned as UK G 2, with some programming transferring to the new channel. UK Gold Classics was not to last however, and was rebranded as UK Gold 2 on 2 April 1999, which acted as a time shift of the original channel, showing the daytime programmes from UK Gold in the evening on UK Gold 2. The UK Gold brand was expanded in October 1998 with the launch of the digital only channel UK Gold Classics, broadcasting some of the older comedy serials that were being lost from the UK Gold schedule, as the channel moved towards more modern programming. The UKTV network would expand to include numerous more channels as the years progressed. The channel's success led to the launch of the UKTV network on 1 November 1997, owned by BBC Worldwide and Flextech, and consisting of three other channels: UK Arena, UK Horizons and UK Style, focusing on the arts, factual and lifestyle programmes respectively. Flextech's main reason for increasing its stake in UK Gold was in participation of new talks with the BBC. By the Autumn, Flextech held 80% of UK Gold. At that point, Flextech held 27% with Cox (38%), BBC (20%) and Pearson (15%).

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In 1996, it started discussions about increasing its stake, to gain full control.

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In 1993, Flextech gained its first stake in the station after acquiring Tele-Communications Inc.'s TV interests in Europe. Reception improved however with the channel added to BSkyB's basic subscription package in 1993, and the launch of the channel on cable services. Another initial drawback was the cutting of programming down to fit commercial time slots, and the intensive use of commercial breaks. As a result, the channel used to be notorious for being marred with interference, known as ' sparklies', in large parts of the UK. The channel was initially broadcast on an analogue transponder from an SES satellite at 19.2☎ which was less well suited for UK reception.

The rights to the BBC programmes previously were held by the BSB entertainment channel Galaxy, prior to the merger with Sky Television to form BSkyB in November 1990.

The first commercial shown on the channel was for Lucozade, and all commercials shown in the first three breaks on the channel's launch night either had the word gold or golden in either the name of the brand advertised or mentioned in the commercial itself. The channel launched on 1 November 1992 at 7pm with Just Good Friends. The channel, named 'UK Gold', was to show repeats of the 'classic' archive programming from the two broadcasters. The channel was formed as a joint venture between the BBC, through commercial arm BBC Enterprises, American company Cox Enterprises and outgoing ITV London weekday franchisee Thames Television, known as European Channel Management. This has since been discontinued, although the channel still continues to broadcast Christmas comedy. Every December, from 2015 until 2018, the channel was temporarily renamed Christmas Gold. It shows repeats of classic programming from the BBC, ITV and other broadcasters. In 2008, it was split into current flagship channel Gold and miscellaneous channel, W, with classic comedy based programming now airing on Gold, non-crime drama and entertainment programming airing on W, and quiz shows and more high-brow comedy airing on Dave. Gold is a British pay television channel from the UKTV network that was launched in late 1992 as UK Gold before it was rebranded UKTV Gold in 2004. (downscaled to 16:9 576i for the SDTV feed)ġ November 1992 30 years ago ( 1 November 1992)